Menu
Close
  • Sign Up
  • Login
  • Home
  • About
    • Global Recruitment
    • Executive Search
    • E-Recruitment
  • Jobs
  • Blog
  • CV Services
  • Resources
    • How It Works
    • Frequently Asked Questions
  • Sign Up
  • Login
Post CV
  • Home
  • Jobs

Envoy Ortus

Marketing Manager

Full-time Job
  • Ratmalana, Sri Lanka
  • Post Date: Thu, 26-Sep-2024 03:51

Job Description

We are a leading provider of hassle-free flexible packaging solutions located in Ratmalana. With over 60 years of experience, we have become one of Sri Lanka's largest converters, supporting brands locally and globally. Our excellent processes and extensive R&D ensure the highest quality products, while our unparalleled client service allows us to meet customer demands consistently. As an Agile Innovator, we are committed to sustainability and providing turnkey customized solutions for environmentally responsible businesses, primarily catering to the food and FMCG market both locally and in several export markets.

Responsibilities:

  • Lead the company's marketing transformation, developing a new company website for a B2B audience in export markets and managing social media platforms (LinkedIn primarily) to actively engage with potential customers.
  • Develop and execute a comprehensive B2B marketing strategy targeting export markets, including but not limited to Maldives, Australia and South Africa as well as Sri Lanka, with a focus on brand awareness, lead generation, and market share growth
  • Collaborate with an external agency for the creation and execution of specific marketing materials such as Public Relations materials (press releases, media kits), branding collateral, website, email marketing campaigns, paid advertising campaigns (search engine marketing, social media advertising) and exhibition stalls
  • Develop and establish brand guidelines to ensure consistent and professional messaging across all marketing channels.
  • Train and guide other team members on marketing practices and strict adherence to established brand guidelines.
  • Create and implement a content marketing strategy that positions the company as a thought leader in the flexible packaging industry, leveraging whitepapers, case studies, and industry reports tailored to export markets.
  • Be well-versed in the latest marketing trends and automation tools, particularly in managing email campaigns and other automated marketing initiatives to enhance operational efficiency.
  • Cross-functional/departmental collaboration with sales, product development and operations departments to drive both internal and external communication of culture, innovation and production capabilities
  • Work closely with the sales department to define sales goals and ensure alignment on the quality and relevance of leads generated.
  • Identify and plan participation in relevant industry events and trade shows in export markets and Sri Lanka to maximize networking and sales lead generation opportunities.
  • Conduct market research to stay informed on industry trends, competitor landscape, and customer needs in export markets as well as within Sri Lanka.
  • Analyze and report on marketing campaign performance using B2B marketing metrics to track progress towards achieving marketing goals.
  • Manage and drive the allocated marketing budget for local and export initiatives, ensuring cost-effective and strategic resource allocation for maximum impact.
  • Foster a culture of quality and consistency within the company by developing and implementing innovative internal communication programs targeting company employees to promote employee engagement, recognition programs and Lean Six Sigma implementation.

Requirements:

  • Strong understanding of B2B marketing principles and strategies, with a demonstrated experience in driving Go-to-market strategies in export markets in the B2B sector.
  • Well-versed in compliance and regulations related to marketing, not only in Sri Lanka but also in our targeted international markets or capability to effectively source market information.
  • Proven experience in conducting market research and data analysis specifically for export markets.
  • Expertise in social media management, content marketing, and SEO best practices in partnership with agencies
  • Ability to understand business practices and master cross-cultural communication to manage the company’s brand effectively across different countries.
  • Excellent written and verbal communication skills in English.
  • Strong organizational and project management skills, managing and maintaining all of the company’s marketing-related digital assets
  • Ability to multitask, prioritize workloads, and meet deadlines effectively.
  • Strong analytical mindset with a keen eye for detail.
  • Experience in the flexible packaging industry is a plus.
  • Bachelor's degree in Marketing, Business Administration, or a related field.

Interested candidates can apply online or email your CV to [email protected]


Job Overview

  • Offerd Salary

  • Gender

    Any
  • Career Level

    Manager Level (Team Leads, Managers, similar)
  • Industry

    Marketing / Communication Jobs
  • Experience

    2 years - 10 years
  • Qualification

    Bachelor's Degree
Share
Share
Tweet
Send

Envoy Ortus

Apply for this job View all Jobs

User Login

Forgot Password?

Invalid username or password! Please try again

Something went wrong, Please contact our support

Don't have an account? Sign up

Sign Up

as
Job Seeker
Upload your CV

Error

Something went wrong, Please contact our support

Successfully registered. Please login with your credentials to use the system.

By Signing up, you confirm that you have read and agree with Jobenvoy.com's Terms & Conditions

Apply for Job : Marketing Manager

at Envoy Ortus

Select Your Resume / CV *

Added:

Updated:

View selected resume
Select Your Cover letter

Added:

Updated:

View/modify selected cover letter
Cover Letter

My Skills :

(Please remove unrelated skills.)

Candidates About

Work Experience
Professional Skills
Education
Awards
Language
Attach Resume
Drag & drop Files here
  • No files uploaded.
Upload
Level 06, East Tower World Trade Center Colombo 1 Sri Lanka Tel: +94 11 2 390590  [email protected]

Job Seekers

Register Now Search Jobs Login
| a product of redberylit.com
Copyrights © 2021. All Rights Reserved by Redberyl IT