Job Description

We are a leading provider of SaaS ERP, Safety and Logistics solutions designed to streamline and enhance business operations. Currently in our start up phase, we are looking for team members who want to be part of a fast-paced technology environment. Our mission is to empower businesses with cutting-edge technology and exceptional service to help them achieve their enterprise goals.

We are seeking a Regional Marketing Manager to lead and execute marketing strategies for our ERP, safety and Logistics software solutions within a designated region. The ideal candidate will have strong experience in B2B marketing, particularly within the ERP or enterprise software sector, and be adept at driving lead generation, brand awareness, and customer engagement initiatives. As the Regional Marketing Manager, you will collaborate with sales, products, and global marketing teams to ensure the success of marketing campaigns that drive regional business growth.

Responsibilities:

• Develop and implement regional marketing strategies to drive awareness, lead generation, and demand for ERP, Safety & Logistics software solutions in alignment with overall company objectives.
• Customize global marketing plans for the specific needs and dynamics of the assigned region, ensuring relevance to local market conditions, regulations, and customer preferences.
• Set clear objectives, budgets, and KPIs to track the success of marketing initiatives within the region.
• Create and execute multi-channel marketing campaigns (digital, email, events, webinars, etc.) to generate high-quality leads and nurture prospects in the ERP software space.
• Work with sales teams to ensure smooth handoffs and follow-ups on generated leads, optimizing conversion rates.
• Utilize marketing automation tools and CRM systems to track leads and manage the sales pipeline effectively.
• Own the positioning and messaging of the ERP software solution in the region, ensuring consistency and alignment with global brand standards.
• Collaborate with product and sales teams to understand customer needs, competitive dynamics, and market trends, refining messaging and value propositions for local audiences.
• Increase brand awareness and thought leadership in the ERP market through content marketing, public relations, and strategic partnerships.
• Lead the creation of high-impact, region-specific content, such as case studies, white papers, blogs, website copy, and social media posts, highlighting the value of ERP solutions.
• Oversee the localization of global marketing assets to ensure cultural and linguistic relevance for the target region.
• Work closely with the creative team to produce compelling, visually appealing materials that resonate with key decision-makers in target industries.
• Conduct market research and competitive analysis to understand the evolving needs of the target audience, market trends, and competitor activities.
• Gather insights from customers and prospects to refine marketing strategies and identify new opportunities for product development or market expansion.
• Monitor regional industry developments and adjust marketing strategies accordingly to stay ahead of the competition.
• Plan and execute regional marketing events, including trade shows, conferences, webinars, and workshops, to promote ERP software and build relationships with potential customers.
• Manage event logistics, coordinate with sales teams for on-the-ground activities, and ensure that events align with overall marketing objectives.
• Leverage industry events to network, showcase product features, and generate qualified leads.
• Collaborate closely with the sales team to align marketing efforts with sales objectives, ensuring a unified approach to customer acquisition and retention.
• Work with the product team to stay updated on product features, updates, and customer use cases that can be leveraged in marketing campaigns.
• Partner with global marketing teams to share regional insights, contribute to best practices, and align on cross-regional initiatives.
• Track and report on the performance of regional marketing campaigns, adjusting tactics as necessary to ensure goals are met or exceeded.
• Provide regular updates and analysis to senior leadership on the impact of marketing activities on revenue generation and customer acquisition.
• Use analytics to measure ROI, website traffic, engagement, and conversion rates, optimizing campaigns based on data-driven insights.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• 5+ years of experience in B2B marketing, with a strong focus on ERP software, enterprise software solutions, or technology products.
• Proven experience in developing and executing integrated marketing campaigns that drive demand and support sales efforts in a competitive market.
• Strong understanding of the ERP market, buyer personas, and industry trends.
• Hands-on experience with marketing automation platforms, CRM systems (Salesforce, HubSpot, etc.), and analytics tools.
• Excellent written and verbal communication skills, with the ability to tailor messaging for different audiences.
• Strong project management skills, with the ability to handle multiple campaigns and priorities simultaneously.
• Ability to work independently and as part of a cross-functional team, collaborating with sales, product, and global marketing teams.
• Willingness to travel for regional events, trade shows, and client meetings.

Interested candidates can apply online or email your CV to [email protected]