Job Description

The Assistant Brand Manager supports the Brand Manager in developing strategies to enhance the brand equity of company products/brands. This role involves assisting with the planning and execution of strategies to increase sales volume and value, strengthen brand identity, and grow market share.

Responsibilities:

• Assist in managing a portfolio of 2-3 brands under the guidance of the Brand Manager.
• Support the development and implementation of strategies for assigned brands in line with sales & marketing objectives.
• Help monitor market trends and competitor activities to understand consumer behavior and support strategy development.
• Collaborate creatively on brand strategies to effectively communicate the USPs of the brands.
• Assist with budget management and ensure efficient use of resources.
• Coordinate with Sales, Customer marketing to ensure effective communication strategies are implemented according to company standards.
• Support Brand Manager in liaising with Advertising agencies to execute 360 degree activities.
• Help manage promotional inventories and PR and digital plans for the brands.
• Work with various agencies to ensure delivery of high-quality brand support.
• Perform additional duties as assigned by management.

Requirements:

• Bachelor’s degree in business, Marketing, or related field.
• CIM qualification is advantageous but not required.
• At least 3 years of experience in marketing, with exposure to brand management.
• Experience in FMCG is preferred.
• Background in advertising or market research is beneficial.

Interested candidates can apply online or email your CV to [email protected]