Job Description

Responsible in developing strategies for improving the brand equity of the company products / brands with the help of the other cross functional departments and driving the sales for both volume and value whilst strengthening brand equity and growing market share.

Responsibilities:

• Responsible in managing a portfolio of 2-3 brands.
• Develop strategies of assigned brands in line with the sales & marketing goals to drive the volume/value.
• Drive initiatives to deliver Revenue and Profitability of the Brand/Category.
• Monitor market trends & competitor activities to recognize the consumer behavior, have strong research and analytical skills and develop strategies accordingly.
• Ability to think creatively and innovatively to craft brand strategies to communicate the USPs of brands using appropriate media.
• Budget-management skills and proficiency.
• Direct coordination between sales, customer marketing and marketing teams to ensure optimal brand presence and performance.
• Liaise with external agencies, including advertising, PR, and digital agencies, to ensure top-tier execution of marketing activities.
• Managing assigned promotional inventories.
• Strategize and manage the PR and digital plan for the brand.
• Liaising with all agencies to ensure the best is delivered for the brand.
• Any other duties assigned by the management from time to time.

Requirements:

• Bachelor’s Degree, MBA.
• CIM preferred.
• Minimum 6 years in marketing out of which at least one year in managerial position.
• Preferred candidate will have FMCG exposure.
• Advertising or research exposure will be an added advantage.

Interested candidates can apply online or email your CV to [email protected]