Job Description

Responsibilities:

• Lead and manage the national sales team to achieve company sales targets and strategic objectives.
• Develop and implement effective sales strategies aligned with brand goals.
• Manage distributor networks and ensure strong field execution across all regions.
• Monitor competitor activities and market trends to identify opportunities and threats.
• Provide regular reports and insights to the management on sales performance.
• Coordinate with marketing and product development teams to align sales initiatives with brand campaigns.

Requirements:

• Minimum of 5 years’ experience in FMCG sales, with at least 2 years in a managerial capacity.
• A degree or Diploma in Sales, Marketing, Business Management, or a related field. MBA or professional qualifications (e.g. CIM/SLIM) will be an added advantage.
• Strong understanding of the FMCG landscape, distribution models, and channel management in Sri Lanka.
• Proven leadership and team management ability.
• Strong communication, negotiation, and presentation skills.
• Analytical thinking with a result-oriented mindset.
• Proficient in MS Office and sales reporting tools.

Interested candidates can apply online or email your CV to [email protected]